which of the following is true of consumer magazines?

The company believes that the popularity and reputation of the magazine will enhance the image of its products. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. _____ is the number of magazine copies distributed to original subscribers or purchasers. Which of the following is true of consumer magazines? . B. gatefold. B. column inch. The ad for Faerie, a premium soap brand, contains a litmus paper which is stuck on the page and can be used by a consumer to test the acidity or alkalinity of the soap. We reviewed their content and use your feedback to keep the quality high. A. B. special-interest papers. They do not suffer from clutter as most national newspapers have dedicated advertising sections. A. This scenario is an illustration of: Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? A. D. The publication must be a member of the Magazine Publishers of America Trade Association. Which of the following is true of weekly newspapers? False. D. They offer poor reproduction quality. D. It states that copies sold at greater than 50 percent of the value of its production cost cannot be counted as paid circulation. Total circulation _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. \quad\text{Current year-end}&23,475&\text{Operating income:}\\ Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: C. Standard advertising units Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. B. retail trading zone. D. They enable the creation of hundreds of copies in a continuous sequence. This type of advertising is known as _____ advertising. D. Lower costs B. a circulation verification system. a. E. bleed runs, A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. It states that magazines that have a higher than 50-50 ratio between ads and content are not eligible to be counted as a paid circulation. B. : Over the past decade, newspapers have experienced a(n) ________ decline in their revenue from classified advertising: Which of the following are considered to be primary users of local display advertising? The Suave Teen is a Canadian publication that primarily targets high school teenagers. Which of the following is true of local display advertising? The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. Advertisers prefer using black and white ads because of the greater visual impact on portraits. A. It is typically considered to lack permanence. Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. A. local display In magazine advertising, this third page is referred to as a(n): A. This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. E. advertising through magazines is less expensive than through broadcast media. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: D. Industrial A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. E. gatefold advertising. Velocity Inc. makes shoes for athletes. It must be published on a controlled-circulation basis. D. Readership ), When you have an exclusive contract with a real estate agent, you can, a. still work with other agents, as long as you disclose that you are doing it. a. social selectivity Which of the following is an advantage of magazines as an advertising medium? B) alternative marketing programs are on the rise. C. regional editions of general sports magazines. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? A. C. Thin penetration of households B. geographic selectivity Color ads are considered better suited for attracting and holding attention. E. run-of-page ad. A clothing retailer would use an island ad to: A. ROP Advertisers are required to use large space buys or color to counteract clutter. In order to reach this market, Velocity should use: ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. Critics argue that printaculars: Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. Which of the following is true of magazine advertising? In this scenario, the company is using: More companies buy advertising _____ than in any other medium. NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. Which of the following is a characteristic of newspapers? A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. C. Preprinted insert B. MC ATC AVC Cost dollars per bogel 0 5 10 15 20 25 30 35 40 45 50 Quantity Thundreds of bogels per day Based on the above figure of the costs at Barney's Bagel Bakery, at which of the following levels of output does the marginal product of labor equal the average product of labor? Magazine publishers do not attempt to control the clutter problem. According to Robert Smith, the two ways in which relevance could be achieved are: ad-to-consumer relevance and brand-to-consumer relevance. A. B. the sports section of national newspapers. The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. This scenario depicts the use of _____. Solved 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 - Chegg A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. They create lower customer receptivity. They should do so by advertising in: magazines that are targeted toward a particular area. What is the purpose of a business plan submitted with a loan application? C. They can be reproduced quickly. Which of the following is true of consumer markets? This scenario is an illustration of a: B. Which of the following statements is true about clutter in magazine advertising? Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: True or False? National advertisers tend to avoid weekly newspapers because of: Which of the following positions in a company is likely to be responsible for determining which target markets should receive the most media emphasis? The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions. E. Low publication prestige, Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? C. lifestyle B. enhanced advertising pages. Rolex Watches runs a series of product ads in a popular magazine. D. They are considered inflexible during production. (Doc) Meil-122 *P.s* Pakitignan Ng Maayos Yung Sagot Mga Dzai/ Dzong C. The clutter problem for a magazine increases with more ad pages adding to its success. In this scenario, Finn's Hallmark News is a: _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. \quad\text{Preceding year-end}&14,045&\quad\text{Current Year}&4,878\\ Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: C. open-rate A. general business E. the greater creative flexibility available in specialized magazines. C. magazines are low-involvement advertising medium. Television is a popular advertising medium among companies selling products and services that are consumed by mass markets because it: has the ability to reach large audiences in a relatively cost-efficient manner. It offers limited geographic selectivity. B. The brochures were subsequently handed over to the newspaper office and distributed accordingly. Selective binding and ink-jet imaging make it possible for magazines to offer: A. C. Low lead time D. bleed page d. some combination that is not given above. D. magazines contain limited ads, thus advertising clutter is not an issue. D. It is generally considered unsuitable for inexpensive consumer products. These individuals would be willing to pay over $200 for a good pair of running shoes. D. they want to communicate customized information to magazine readers. b. A. d. size units. C. It has complicated the newspaper purchase and production process. They do not facilitate the use of unconventional sizes and formats such as stairsteps, bookends, U-shapes, island ads, spadea ads, and half-page spreads. The _____ step of Young's creative process model deals with studying the idea to see if it still looks good or solves the problem; then shaping the idea to practical usefulness. Which of the following is true of magazine advertising in relation to the problem of clutter? Lutfen birini sein 30 0.35 20 O 5 E. a rebate system. _____ are reruns of network shows that are bought by individual stations to broadcast. Pluto Inc. prepares two magazine ads with slight regional variations. accounting. Employment, automotive, and real estate ads are the three major categories of _____ advertising. D. international editions of popular food magazines. It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. They offer a potential for gaining prestige. E. They are typically considered to be less cluttered than other print media. a. B. b. the first u.s. magazine, Andres Bradfords American magazine, had a very short life. Postal Act of 1879--lower postage rates 2. E. Impermanence. B. D. overrun. A. D. Bleed ads To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. B. high reach and frequency. Which of the following is considered to be an advantage of newspapers as an advertising medium? Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: D. Special-audience Which of the following is true of newspapers as an advertising medium? During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. A. trade newspaper. d. a gatefold True or False? Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? B. ads in magazines are intrusive and cannot be ignored. C. die-cut. C. The number of ads in magazines is much fewer than that of television, so consumers are not bothered by advertising clutter. C. Poor reproduction quality E. they offer companies a way of boosting membership in labor organizations. The weekly prices of one brand of frozen pizza over a three-year period in Dallas are provided in the data file. C. preferred position D. Pass-along readers generally spend more time with a magazine and pick it up more often than primary in-home readers. A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. Which of the following is true of consumer magazines? Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise. E. Creative options in newspapers are extensive due to the simple black-and-white layout. E. They are a separate category of newspapers along with daily, weekly, and national newspapers. Business publications are important to advertisers because: they provide an efficient way of reaching the specific types of individuals who constitute their target market. Flighting creates cost efficiency by using advertising only during purchasing periods. Which of the following is an example of a media vehicle? B. E. It does not offer selective binding opportunities. Which of the following is true of split runs? E. is known as split running. c. work with only buyer's brokers A. D. Billboards B. special-interest farm publications. Which of the following is true of consumer magazines? C. Absence of consumer receptivity to ads D. Newspapers provide geographic selectivity by creating strong sales potential in a particular area for national advertisers. E. They are not suitable for reaching a specific target market. Enter the email address you signed up with and we'll email you a reset link. A. E. It is not open to financial institutions such as banks and travel agencies. A. E. Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazine.

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