viathon bikes out of business

68mm threaded bottom bracket. Viathon's goals seem to be crystal clear with the R.1: Build a race-ready road bike for a high-end audience without the high-end price tag. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. Im not mad, just disappointed. Viathon is jumping out of the gate with three model families to start. Its name is Viathon. Thats a challenge. As it is, other brands are becoming wise to consumer demands for affordable, high-end bikes, so Viathon has enough competition to make one wonder whether this new brand can stick with the big boys. The cables rub the head tube (BYO protective frame stickers! But when people saw these bikes here, it was like, 'Hey, these are real bikes! Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). Viathon R.1 Road Bike For speed demons, Viathon's high-end R.1 Dura Ace road bike runs $5,850. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. The answer? In this case, carbon doesnt work entirely to its benefit, and the G1 is a little overly stiff, and calls at least for a more compliant set of handlebars. Thus, I gave the Viathon a more thorough riding test. So far, Viathon isnt saying much about what makes its bikes different, nor is it telling much of a brand story. Now that we know the 2023 IRONMAN WC is in Nice for men and Kona for women, reversed venues next year, which venue will you hope to qualify for? As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. I followed with an opinion column about Viathon's unique formation, business model and value proposition. When you need the fastest road bike, mountain-climbing bike, or racing bike, look to Viathon. Noting the stiffness, and feathery weight of the G1 again, its an excellent climber, and the Shimano GRX 600 worked flawlessly for me. Viathon ships high-end carbon bikes from a Walmart - Bikerumor Crickets. It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. Good question, Dan, and one we'll come back to in just a minute. A few things are apparent with Viathon. It confidently climbed over gravel, roots, and rocks. Amazon Pick: Up to 20% Viathon Bicycles Products and Competing Brands at Amazon.com. The Viathon G.1 is the gravel rig of the bunch. All rights reserved, an opinion column about Viathon's unique formation, REI Co-op to Open in Prescott, Arizona in Fall 2023, Declining bike-product demand contributes to Thule's Q1 net sales decrease, NBDA and the League of American Bicyclists Partner to Help Build a Bicycle Friendly America for Everyone, Rad Power Bikes has a 4th round of layoffs. And just like any other reality, outsiders ignore ours at their peril. Viathon Bikes - Walmart.com Managing editor Dean Yobbi told the story in BRAIN's May dead . Basically, just a gravel bike. But theres nuance to this ride, so if youre more discerning than that and are after more than just a good bike at a decent price, read on. Any Canadians with/had a hip labral tear here? That said, if carbon is your jam, you want a solid groupset, and dont spend a lot of time gravel biking on trail, or in real bumpy terrain, the G1 delivers. In an interview last week at Sea Otter, a bicycling industry gathering in Monterey, Calif. I came to Walmart to grow the bike industry. I really like the geometry, I was looking for a cyclocross bike that fits wide tires and have 3 bottle mounts, and this fit the bill really well. The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. Viathon Bikes - Browse Models & View Specs The geometry, however, told a different story than what Viathon portrayed as the M1s intent, and it felt much more like an XC race bike, than an everyday trail bike. We are not focusing on the [Walmart] connection but not hiding it either, Spinhirne-Martin said.Spinhirne-Martin said he came up with this bike while living in Park City, Utah, between 2011 and 2017: The bench-cut trails with tons of climbing lent themselves to a light, efficient climber with a bit more up front to smooth out the fast downhills.. | Its the middle of the summer. Heres what it felt like to interact with the R.1. Members get 15+ publications right in your pocket. The brand also released a blog outlining the six reasons to get a hardtail. Adult Mountain Bike, 21 Speed Shimano Drivetrain, 26 Inch Wheels, Aluminum Frame, Lock-Out . 20% Off. Viathon aims to find out, and its got a good product to perform that experiment. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. Since the news was announced last week, fans have been coming out and saying that this is what theyve been waiting for. Why Ultralight People Need to Chill Already, Kershaw Iridium Review: A Great Flipping Knife Under $100. Illiac Artery Endofibrosis - I've got it. It will be back soon. With a feathery weight, effective geometry, and componentry to rival the best bikes on the market, the M.1 is a relevant consideration for serious riders with a cross-country bent." The handlebars could have been wider, with a shallower drop, and an extra helping of bar tape would have also been welcome. Teton Gravity Research All of our reviews show the quality of our bikes, including frame design, production, and specs.. Were partnering with the bike industry to deliver so we dont mess it up, said Spinhirne-Martin. 100 competitor promo codes - Last used 11m ago. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. Are bike shopsscary, elitist, and unwelcoming? So Viathon designed & engineered three bikes - the R.1, G.1 & M.1 - each new carbon frames unique to the brand (designs owned by Viathon, ie. So, at a quick glance, the Viathon seems like a steal. Considering the great components you get in comparison to its rival, the S-Works Epic, this bike is a really great deal. Fast as a road racer, rugged as a mountain bike, and priced beyond compare.. And while Walmarts involvement with the cycling world has traditionally been one of mass-market and low-cost bikes bought in-store, Viathons entry signals a new age. Theres a low 69mm of bottom bracket drop, making for increased stability and cornering, and a 74 seat tube angle and a 71.5 head tube angle. Quan was with Cervelo from 2004 to 2008. And that buying power is often used to competitive advantage: Walmart commonly cuts out the middlemen, and then out-prices and out-supplies its competitors across many industries. Of course, this all depends on your height, and those five available frame sizes only start at 52 cm. Marketing strategy comes out of Sun Valley, Idaho, with the CrankTank firm. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. As I mentioned above, customers might be able to swap out the bars for something wider that will flex more, but the narrow 430mm bars clobbered my hands going over rough terrain. The R.1 feels like a high-end bike, except for one minor nitpick: While most high-end race bikes have taken great efforts to hide all cables, the R.1 has all four cables exposed around the cockpit. [natethomas] Viathon Launches New Direct-to-Consumer G1 Carbon Gravel Bike The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. Racers? From SRAM drivetrains to Stans wheels, it has the look of a proper bike. Additionally, two of Walmarts heirs, Tom and Steuart Walton, are cycling fanatics. Industry watchers may remember the last time Walmart tried to get into the carbon bike game, which as I recall was about ten years ago. The same, except a 2 mm shorter offset fork (50 vs 48 mm) results in an ever-so-slightly-slower 68 mm trail figure. Gravel bikes can generally be ridden from home at a lower risk level than mountain bikes.

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